3 min read

Expanding Sales and Service potential with Einstein and Artificial Intelligence

In the realm of sales and customer service, artificial intelligence (AI) has emerged as a crucial tool for driving efficiency and customer...

6 min read

Salesforce AI: Exploring Copilot and Beyond!

Understanding the distinction between certain terms and concepts is crucial, as they can be confusing. GPT, or Generative Pre-trained Transformers,...

3 min read

Transforming manufacturing: The power of the service-centric business model

In today's dynamic business landscape, the focus has shifted towards the implementation of service-centric business models, where manufacturers not...

3 min read

Email marketing campaigns in the pharmaceutical industry

The email as a means of communication has not only retained its relevance but, on the contrary, remains more pertinent than ever. The success of an...

5 min read

Veeva and Salesforce: Differences and Similarities

Yes, we’ve implemented both Veeva and Salesforce for major Pharma clients (like Novartis). From that work, we learned the software doesn't matter if...