Technology advances and the real estate sector - many times stopped in time - begins to benefit from it.
Virtual reality has come to revolutionize our life and although we still know very little about it, it has not even shown the beginning of what it is capable of or even what it could contribute to real estate..
The real estate sector is experiencing a revolution and a paradigm shift thanks to virtual reality, because it proposes a completely different way of promoting properties, in addition to supplying an improved shopping experience for customers.
What are the benefits of Virtual Reality for Real State?
The user manages to improve their shopping experience, thanks to saving time and money.
The real estate agent can create virtual tours of all the homes that he has in promotion, being able to offer an improved service.
The user can comfortably view, from home, the property that interests him through a virtual visit as many times as he wishes.
The real estate agent can reach many more clients in less time, without having to waste time making the face-to-face visit.
The virtual tour allows the user to obtain more transparent information about the space, being able to view each corner of the house, both inside and outside, in an interactive way.
The real estate agent can get more out of the properties and improve their presentation letter, thanks to virtual reality.
The user can interactively view the space that interests him as many times as he wants, to be able to show it to his friends and family before making the important decision to buy it or not.
Virtual reality manages to give movement and "life" to images, thus representing a much more "real" form of space.
Real estate marketing
Concepts such as real estate marketing have emerged, which could be defined as all those actions that a real estate agent does to get feedback from potential clients.
Real estate marketing is based on promotion, feedback and communication with clients through newsletters, emails, promotions, interacting on social networks and, of course, such attractive tools as virtual reality, which is presented as a before and after in the real estate sector.
The purpose or objective of real estate marketing is, obviously, the sale, that is, the client voluntarily decides, after seeing the treatment received by the company, to give his vote of confidence to that company and not to another.
Virtual reality platforms
Virtual reality and augmented reality development tools are increasingly optimized to be used both in industry and in the personal sphere.
In addition, they promote the movement of the most creative parts of people, providing a closer, more real vision, with more color and with another perspective that we cannot perceive without it.
Mercedes VidalI’ve worked for over 12 years at W3 Digital Agency as a software developer and functional analyst. With a career in Systems Engineering, I've always looked for solutions and embraced challenges. I'm a team player focused on fostering synergy and pursuing continuous improvement. Some of my passions: languages and other cultures, communication, learning, and sharing.
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