In retail, success is not just about selling products; it's about creating an engaging experience that captures hearts and produces real results. 

Imagine virtually stepping into a store, browsing shelves, picking up items, and interacting with a virtual salesperson using your smartphone, tablet, PC, and even VR headset

This is what Marvel's 3.0 ecommerce offers. This article explores how Tonic3 created an immersive experience, using technology to boost business and engage customers.


The Power of Immersive Experiences 

The heart of the modern shopping experience lies in the connection between consumers and products. Online shopping, while convenient, often lacks the personal touch and interaction found in brick-and-mortar stores. How do we redefine the notion of online shopping through immersive experiences that transcend screens and clicks? By leveraging Tonic3’s XR skillset and user-centric expertise. 

Our online store is more than just an online catalog. It's a place to explore, interact with products, and make informed choices. That's the essence of what we've built – a user experience that bridges the gap between the digital and physical realms. 

Companies that use gamification are seven times more profitable than those that do not use gamified elements at work—whether with employees or consumers (source). To add the element of fun, we introduced a Treasure Hunt game that sparks engagement, offering users the chance to unlock discounts, enhancing the potential for purchases, and driving up ROI. 

Access some demos of our immersive experiences here

Creating a Seamless User Experience 

The journey of crafting a virtual store isn't just about technology; it's about understanding user behavior, needs, and desires. Our process begins with a comprehensive discovery phase, followed by brainstorming sessions that capture the essence of what users seek. Storyboards, mockups, and prototypes bring the vision to life, allowing us to refine the experience before implementation. 

Discovery Marvel Virtual Store-2

As part of our process, we test various scenarios before selecting the complexity and features of our solution. We use pre-made 360° panoramas to speed up the creative process while creating 3D architecture models from scratch. Our webVR platform combines creativity and efficiency, providing an engaging and personalized experience for customers.

Tonic3's virtual online shop blends creativity and efficiency, giving customers a personalized and exciting experience. Our team used a mix of powerful tools like Figma, Blender, webGL, React.js, .NET, Swagger, Cloud hosting, and PostgreSQL to make this happen.

To ensure an exceptional user experience, we conducted usability testing sessions and gathered valuable insights through user testing. 

Empowering Customer Experience 

Our virtual store isn't just a one-size-fits-all solution. It's a versatile solution that allows businesses to tailor their digital space to their unique brand identity. Tonic3's virtual platform scalability allows hyper-personalization to display a brand's personality and values.

It also functions as a content repository that internal employees can use for VR training depending on the business model. A virtual lab can assist in training new employees on safety measures by offering a realistic setting to practice and learn. 

3D Word Building Marvel Virtual Store

Behind the scenes, careful design and tech structure blend interactive features, ease of use, and immersive engagement. The virtual store suits different users, from tech-savvy folks to newbies. To make sure it's easy for everyone, we test every user journey to ensure a smooth and unforgettable customer experience. 

Driving ROI Through Immersion & Real-Time Data

Many leaders aim for a data-driven culture, but only a third have successfully implemented it, as shown by NewVantage Partners data (source). According to Field Service News, 60% of field service companies face challenges in accessing timely information. Additionally, 55% of these companies also struggle with sharing information within their teams (source). 

With those facts in mind, we integrate diverse data sources into our platform, empowering managers with data-driven insights. Tonic3's virtual experience also integrates with leading CRMs, like Salesforce. These tools serve for timely decisions that lead to success across industries, creating a positive impact in a rapidly evolving market. 

We provide businesses with actionable information, allowing them to make informed choices on the fly. As a result, businesses can pivot and adapt, shaping their strategies based on customer preferences and market trends. 

What sets our store experience apart isn't just its immersive environment; it's the real-time insights it provides.


Our online store has an easy-to-use CMS (content management system) for clients to update content, 2D images, and products instantly. The ability to share this solution with multiple retailers at once further enhances its value. It's a game-changer that transforms the digital retail landscape. 

Unlocking New Dimensions of Success 

Our journey of creating a virtual store shows the power of immersive technologies, UX-centric design, and data-driven decisions. Businesses that embrace these principles are not just responding to change; they're leading it. Through digital transformation, immersive experiences, and CRM integration, we're shaping the future of online shopping and retail engagement. 

This innovation isn't exclusive to industry giants. Small and Medium businesses can harness virtual reality to expand their reach and amplify their online presence. This shift benefits online businesses and physical stores, creating a harmonious balance that enhances the user experience and skyrockets online sales.

Ready to explore innovation's impact on ROI? Just send me a message at

Witness how innovation and user experience intertwine!

Do you want to know more about Marvel's first Virtual Store? Watch our video case.


Tonic3 & Disney: Partners in Innovation

Working side by side for over a decade, Tonic3 and Disney's collaboration boasts over 25 platforms, from 2.0 websites, to mobile applications, to AR/VR solutions across brands like ESPN, Fox, Marvel, and many others. Prioritizing users at every step has been the key leading to groundbreaking innovation and exceptional quality.

Learn more about our story with Disney here.

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Ale Sanchez Unmatched B2B customer engagement and culture-changing servant leadership based on deep industry expertise and rock-solid understanding of digital solutions. I’ve spent the last decade working alongside Fortune 500 clients understanding not only their needs, but their customers' needs as well by learning how to ask the right questions so we can better humanize digital connections. Strong experience in digital solutions working with UX researchers, designers, development teams, and operations leadership to achieve strategic business objectives.
Team as a service, User experience, Software development.
Team as a service, IT Strategy, Software development, IT outsourcing.
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