4 Ways Growth-Focused Leaders Are Customizing AI

Growth-focused leaders today face unprecedented challenges in connecting with customers, scaling operations, implementing new technologies, and optimizing team performance. Add to those pressures the need to develop targeted solutions to address these pain points through human-centered AI implementation, or fall behind. Let's explore four real-world examples of how partnering with Tonic3 gives you a distinct advantage.
In the rapidly evolving business landscape, leaders are increasingly turning to AI to solve their most pressing challenges, but implementation comes with its own set of hurdles. Many executives are focused on the challenges of integrating AI as a big enough task on its own. It’s a high bar to also ensure well-designed human experiences. Or is it?
Navigating an organization’s resistance to change or tackling an overwhelming stack of technical complexities, regulatory considerations, data transparency and governance requirements can put leaders in a difficult situation – choose speed to market or quality experiences. When leaders find themselves caught between mounting pressure to innovate and the reality of limited resources, specialized talent shortages, and concerns about ROI on AI investments, they may be forced to streamline what is delivered, and that’s when the UX experience can be most helpful, rather than something that is easily expendable.
Better Connect with Customers
Are the complaints from your customers loud and clear? Leaders responsible for expanding markets can study user behavior to connect with target audiences.
Not seeing improvement in product adoption and customer engagement?
PROBLEM | SOLUTION |
Lack of personalized customer interactions. | Deepen customer understanding to personalize every connection. |
Poor user experience and low conversion rates. | Apply user experience design principles and best practices to elevate the user experience and design intuitive interfaces that captivate and convert. |
Case Study: Disney Latin America
Disney needed a way to make ticket purchasing more intuitive and accessible for fans across Latin America. Tonic3 developed a geolocation-based ticketing platform that allowed users to easily discover and purchase tickets for nearby events. This solution not only improved convenience for customers but significantly increased Disney's event accessibility and attendance rates.
Now imagine what is possible when you can also also adopt AI faster with agents to better connect with customers through dynamic, proactive experiences. Architecting a web of potential customer use cases is scalable with the right AI agents designed for a specific task.
Accelerate Delivery at Scale
Do you have internal Recruiting and Management support, but they can't keep up with demand? Delivery and technology leaders responsible for hitting project deadlines must expand team capacity to build momentum.
Is your team failing to deliver projects on time as you scale?
PROBLEM | SOLUTION |
Difficulty scaling teams to meet project goals | Build blended US/near-shore teams with a strategic approach. |
Inefficient AI implementation. | Guide AI with UX best practices to streamline tasks and increase efficiency. |
Lack of scalable, on-demand resources for UX and development. | Access a flexible pool of affordable, experienced UXers and Coders. |
Case Study: Kane Robotics
When Kane Robotics needed to rapidly scale their sales operations, they turned to Tonic3 for help. Within just four weeks, we implemented a customized Salesforce solution aligned perfectly with their sales process. This quick-start implementation allowed Kane to customize AI solutions that aligned perfectly with their sales process. They now operate with greater efficiency, while also positioning them for sustainable future growth.
Adapt Cutting-Edge Tech
Ready to adopt AI to boost productivity? Whether it's meeting new regulation mandates or embracing disruptive technologies, Change Champions see opportunities where others see obstacles. Finding strategic partners to rapidly transform 'innovation potential' into tangible results, means having a flexible, committed network of high-performing AI-savvy UX strategists, data scientists, designers and developers.
Spinning your wheels when you should be spinning up POCs?
PROBLEM | SOLUTION |
Risk due to non-compliance with complex regulatory requirements. | Navigate regulatory compliance to mitigate risk. |
Falling behind competitors due to not utilizing emerging technologies. | Embrace digital transformation by leveraging emerging technologies including Generative AI, Voice recognition, and immersive AR/VR training to maintain a competitive edge. |
Difficulty demonstrating value and securing internal buy-in for new technology solutions. | Implement new tech by developing POCs and other implementations that showcase new technology solutions for existing challenges. |
Case Study: City of Buenos Aires
The City of Buenos Aires faced the challenge of modernizing its public services to meet citizen expectations. Tonic3 redesigned their digital platforms with a focus on human-centered design, making it easier for citizens to access essential city services. The result was improved user experience and increased citizen engagement, helping the city effectively adapt to the evolving needs of its residents. This case vividly illustrates a fundamental principle: improving technology with a focus on user-centered design demonstrably increases people's performance and engagement. By addressing the pain points of citizens, the city made essential services more accessible, directly enhancing their ability to interact with and utilize these services.
So what takes this example to the next level making tech awesome for humans? By integrating a user-centric design philosophy with intelligent AI customization, they could create an interactive platform that anticipates customer needs, dramatically reducing wait times and boosting approval rates. Whether building AI-powered apps and agents that intuitively managing room bookings and resource allocation, or customizing how internal applications seamlessly manage complex city data and streamline global compliance, leaders can choose now to significantly improve security, scalability, and overall efficiency.
For the businesses who first harness this powerful synergy of UX and AI, their customer satisfaction and strategic agility will reach new heights. This is the promise of AI and technology customization, driven by a deep understanding of user needs – a pathway to not just incremental improvement, but transformative growth.
Elevate Team Performance
Teams struggling with complex workflows and inefficient systems can significantly impact your bottom line. Fuse together user experience, AI, development, and data to turn insights into action and workers into rock stars.
Internal Systems and Processes Slowing Your Teams Down?
PROBLEM | SOLUTION |
Complex data that is difficult to interpret and use for decision-making | Data-Driven Decision Tools: Transform complex data into actionable insights with customized intelligence, enabling data-driven decision-making. |
Inefficient workflows with bottlenecks that hinder productivity | Streamline processes and eliminate bottlenecks with user-friendly system design, leading to increased efficiency and productivity. |
Repetitive tasks that could be automated to free up time for more creative work | AI-Powered Productivity: Boost creativity and productivity using UX principles to identify repeatable tasks ready for automation, allowing employees to focus on higher-value work. |
Case Study: FOX International
As a leader, you have clear goals and a strategic roadmap, but outdated and complex internal systems and processes can hinder your team's productivity and efficiency. Elevate your team's performance by re-engineering workflows and creating user-friendly, AI-powered solutions that streamline the most "despised" workflows and eliminate unnecessary bottlenecks. By incorporating customized AI models tailored to your specific operational needs, you can enhance decision-making and optimize resource allocation.
FOX International faced challenges with its complex and outdated global accounting and sales system, leading to usability issues and input errors. Re-engineered their accounting system, the hybrid team of UX strategists, designers and developers focused on revamping the interface to be more user-friendly with enhanced permissions. This resulted in streamlined sales and accounting functions, improved user roles, and reduced input errors, ultimately giving FOX International's teams more time to focus on higher-value activities.
This case illustrates how integrating user-centered design into complex internal systems can significantly boost team performance by streamlining "dreaded" workflows and removing unnecessary bottlenecks. By establishing a foundation of efficient and user-friendly systems, organizations can further enhance performance through UX-driven AI customization. Tailoring AI solutions to meet specific business needs optimizes decision-making and resource allocation. Automating repetitive tasks and providing intelligent assistance allows employees to concentrate on higher-value work, thereby increasing productivity across the organization. With AI solutions uniquely customized for your business, you can ensure your team operates at peak efficiency, fostering innovation and growth.
Build Momentum with an AI Adoption Ally
By partnering with Tonic3, enterprise leaders can transform their most pressing challenges into opportunities for growth and innovation. Whether you're looking to connect more meaningfully with customers, scale AI agent delivery capabilities, implement cutting-edge technology, or optimize team performance, Tonic3 offers proven solutions that make AI awesome for humans.
Ready to address what's keeping you up at night? Let's work together to build your competitive advantage.