With 2025 looming over strategic planning teams, marketing leaders still have time to make a significant impact on their top-line revenue and brand exposure before the year ends. Prioritizing projects with measurable ROI depends on having both a clear strategy and a team that can move quickly.
Tonic3 has evaluated client work that typically arises this time of year, based on desired outcomes shared across industries. Our solutions partners have mapped out affordable, quick-turn initiatives that have generated measurable results for some of the most common end-of-year KPIs.
To boost revenue before the year ends, focus on engaging your most valuable customers. Personalized marketing campaigns, powered by Salesforce Marketing Cloud (link to landing page), deepen relationships and encourage additional purchases. How does it work? Unifying data from across the organization creates new opportunities to connect. For example, Tonic3’s work on designing a classification model for a proof of concept (POC) demonstrates how leveraging AI can identify and target high-value customer segments effectively.
Development: Create new dedicated landing pages for coupon campaigns or special seasonal offers to capture leads and drive conversions.
In case you missed it, Dreamforce 2024 topics centered around AI. Read the highlights our team summarized here.
Building brand awareness and customer loyalty during the holiday season can have a lasting impact. Quick-turn projects like virtual events or loyalty programs can create memorable experiences. Tonic3’s collaboration with Disney to develop a virtual event platform for the Disney Upfront event is a prime example. This project involved creating a customized platform that connected with over 15,000 guests across seven countries, showcasing the power of virtual engagement.
Highlighting your latest innovations at major tradeshows can generate significant buzz. Whether it’s showcasing prototypes or creating immersive VR experiences, these efforts can leave a lasting impression. For instance, long-time client Citi Mortgage enhanced customer experience through innovative solutions could be a quick win to demonstrate at such events. Additionally, spinning up a VR learning or branding experience in just two months can captivate audiences and set your brand apart.
In fact, Fini BR recently won an industry brand award for pioneering a new cross-category effort. Further proof POCs and powerful experiences can earn your brand well-deserved recognition.
Bonus idea: Check out what happens when you combine AI and POC work. Practice Lead Preston McCauley has outlined some thought provoking possibilities in a recent Linkedin post.
When marketing leaders under pressure to perform focus on results-driven projects they can strategically work to hit those end-of-year targets. For campaign teams in retail, manufacturing, and hospitality there's still time to build the brand and generate new sales.
At Tonic3, we believe in the power of collaboration. Our expert team offers strategic guidance, helping you to integrate AI tools into your marketing operations seamlessly. We provide affordable, flexible solutions tailored to your specific needs, ensuring your team can deliver outstanding results without being bogged down by tedious processes.
Tonic3 is here to guide you every step of the way, ensuring your marketing campaigns are not only effective but also innovative and impactful.