What is the overall value of emphasizing User Experience?

The Oxford Journal Interacting With Computers found that UX design is all about making customer interactions with a product more enjoyable and efficient. This aids in improving customer satisfaction and loyalty.

User Experience design is all about making sure people have a positive experience when using your product or service. This means ensuring that they find value in what you're offering, and that their overall experience is a positive one.

UX is how a person feels when interfacing with a system. This includes a website, web application, desktop software and basically any form of human/device interaction. It surrounds all the aspects of the end-user interaction with the company, its products and its services. The focus of user experience is to find the synergy between the business goals and user needs. 

In simple words, it is about how the user feels while using your application, website or software. It caters to the user with preferences, perceptions, emotions, feelings and much more. A revitalized visual design enhances usability, access, and pleasure in the interaction with your website or app. 

1. Investing in UX now saves money later

Companies are now noticing that it is far less expensive to prevent a problem or usability issue from occurring in the first place than to fix it later with a simple redesign. Usability activities help you save making changes later on when it's too expensive or too late.  

Consider that for every dollar spent to resolve a problem during product design, funds would be spent on the same problem during development and even more funds would be allocated if the problem repeated after the product’s release. So every dollar invested in the start of a design would prevent reoccurring issues and financial expenses. While this may vary from product to product, there really is no better argument to have the solution from the start.  

Getting early feedback from your intended customer engagement strategy by making research-backed, user experience design decisions can avoid those expensive errors, saving hundreds of engineering hours and thousands of your physical or online business dollars.

2. Create the needed product from the beginning

You’ve considered an idea to begin, a product you want to take to market, but are you designing something that has a genuine need? User experience (UX) can help confirm that you are designing the right product and provide insights into how the product should be shaped.

With customer interviews at the beginning of a project, an ideal way of understanding the underlying user needs and then concept validation can confirm and provide direction for the product as it takes shape. This can allocate more time and a better savings account for creating the right product the first time and having the information to inform an ideal solution.

3. Increase Conversion Rates 

User research and data will give you real insights for improving your conversion rates (online purchases, subscriptions to social media, meeting bookings). You can determine where users are having trouble understanding the message you are aiming to offer.

Ideally, data collected by analytic tools assist with qualitative research techniques such as Usability Testing to ensure we have a holistic understanding of keyword research as well as the highlights of the user’s activities. The insights gained from research and data allow us to pin-point changes required to direct and impact conversion rates.

4. Improve Automotive Services 

Often customers prefer self-service and it keeps users pleased due to the simplicity of the product or service and less effort and aid from the company's call centers. Surveys and user interviews can be used to identify the customers' top tasks. Designing for these tasks is a sure way to reduce traffic to the call centers and save costs. It is commonly found that a two-day usability test and quick design change reduced the number of calls to tech support 

  1. User Experience is crucial for Search Engine Optimization

In case you didn't know, search engines are in love with great user experience! All major web brands and social media platforms utilize SEO strategies to create better engagement for their audiences. Google provides a rating to improve results in both organic search queries and with Google Adwords.

The user experience of your site is a main part of their calculation for your rating. Have poor user experience design, Google will penalize you and you will either fall off the top page of results or be inefficient in your adwords campaign. 

6. Maintain consistency with Customer loyalty  

When considering the typical use of a platform, user adoption is critical. Service platforms fail without satisfied users. New and existing customers who have a positive user experience are going to be more likely to stick with your products and potentially become your brand advocates.

Investing time and resources into customer experience will help build customer loyalty and overall customer retention. This suggests that products with high levels of usability are more likely to be recommended to others.

About our Company: 

Tonic3 is an international agency with headquarters in Dallas and offices in Madrid, Buenos Aires, and São Paulo. We've worked with a wide variety of clients over our 27 years in business, from large corporations to small startups in over 20 different countries. few of the brands we’ve worked with include Disney, Citibank, Yum! Brands, Lennox, and Accor Hotels.

We’re considered experts in agile methodologies, cutting-edge visual techniques, and UX design. We always put the user first when we design anything, making sure it works well for both our clients and their customers. We test everything thoroughly before anyone sees it.

Interested in more examples of what can be done with User Experience Design? Check out our Company website https://tonic3.com/ 

Here are some of our latest Case Studies: https://tonic3.info/General_CaseStudy

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Tom Mathew Humanizing Digital Connections Tonic3 & Tonic3 Life
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