We know that trends in the digital world change year by year. If we talk about web design and UX design, next year there will be great innovations in terms of user experience, a concept that is here to stay.

Therefore, I discovered in this note what are the trends in web design UX 2022. Keep reading!

But first: Are you interested in UX/UI Design? Let us help you and show you how you can implement UX/UI Design in your projects

What are the UX and web design trends for 2022?

In these digital times, staying up to date is one of the most important marketing actions we can take. Being a world in constant change, it is not so strange that many companies are left behind.

Therefore, we want to provide you with answers. Next, we tell you what are the UX 2022 web design trends. Let's get started!

1. Psychology of color

One web design trend for 2022 that will help you create an unforgettable website is color. The bold, bright and saturated tones will prevail over the pastel colors that many brands have used in recent years.

In addition, it is not only about using bold colors, but about reflecting on how we are using color to create a certain effect on the consumer. The psychology of color, that is, the analysis of the impact of colors on our feelings and thoughts, is making a strong comeback in 2022.

Psychology of color - UX and web design trends for 2022

Although the way we interpret colors has a lot to do with our personal perceptions, there are also a number of general interpretations that members of the same culture share.

For example, green is associated with nature and ecological products, while red symbolizes energy and passion.

For all this, the web design predictions for 2022 indicate that it is time to think about what we want to have the color of our website and dare to take the most powerful tones out of the closet.

2. Personalized content

In 2022, websites are no longer being seen as static.

You may have already had the experience of returning to a web page that you had previously visited and finding that the content has changed, but if you look at it with another browser, you will see the initial content again.

This is because some sites already take browsing history into account to offer content tailored to each user.

The possibilities are endless: web pages that remember the choices you made on your first visit, search engines that show results for restaurants in your area and your favorite type of cuisine, and much more.

Personalized content is particularly important on ecommerce sites, since we can use it to show the products most likely to interest a specific user and thus increase conversion rates.

3. Web accessibility

This trend was also on everyone's lips during this 2021. Some might say that accessibility is no longer an option, but an obligation for any online brand that respects itself.

Why?

Since brands are increasingly aware of the need to put the customer at the center of the strategy.

Therefore, today, websites and online stores must be designed according to the needs of users. Goal number 1 is for them to choose you and feel comfortable with their choice.

4. Artificial intelligence

Artificial intelligence allows us to go one step further in customizing the content on our sites.

Using data-driven artificial intelligence enables machine learning to improve the user experience on virtually any product and customize the conversion process.

Artificial intelligence - UX Trend for 2022

For example, we can think of Amazon's product recommendation algorithms or Spotify's custom lists.

When designing the user experience for your website, consider how to use artificial intelligence to fully personalize the experience based on the visitor's interests.

In this way, you will be offering them more value than ever.

5. 3D images

3D elements are an increasingly popular resource in web design, since technology has made them more accessible and that we can combine them with interactivity.

Its main problem has always been the slow loading time, which can negatively affect the usability of the web, but technological advances make this obstacle less and less.

3D can be used both to give our website a modern look and to show our products in detail thanks to 360-degree photography.

6. Gesture control in the air

The next step in the evolution of touchscreens is to control a device without touching it. For example, we can take a selfie by simply patting the camera or manipulating the screen by waving our hands.

Gesture Control - UX Trend for 2022

In recent years, more and more mobile phones have been incorporating this functionality, so it is a good time to think about how you are going to adapt the usability of your website to it.

7. Chatbots, more human than ever

Another fascinating use of artificial intelligence in web design trends is chatbots.

Although it is true that this technology has been used in social networks and websites for years, in 2022 we will see them evolve to be much more human.

As artificial intelligence and machine learning become more sophisticated, chatbots are becoming more common to offer personalized recommendations, assist customers in the purchase process, and resolve customer service requests.

In the coming years, we expect chatbots to be more and more capable of interpreting user behavior to be proactive and show their unique personality.

8. Smart videos

Videos are the hottest new trend on the internet. It is enough to inquire about the incorporation of Reels on Instagram, or the success of TikTok. However, many experts are getting great results from smart videos.

In other words, videos inserted into the web design of your page in an intelligent way: that they have a purpose and a meaning. For example, to explain something specific, or to demonstrate the use of a certain product.

9. Microinteractions

The micro interactions is another resource that will have an increase in terms of user experience next year.

Some of them already belong to our day to day, such as the change of color or letter when we rest with the mouse on a link, or the reproduction of a miniature.

These are small animations that guide the user to perform an action. Like a micro call to action, but instead of words, it is about actions.

10. Minimalism: less is more

In these times, the internet is full of information in different formats: messages, text, images. Therefore, many sites are choosing to offer their users simplified and minimalist information.

You don't have to fill your blog with calls to action, intrusive advertising, pop-ups. As the saying goes, many times less is more.

In addition, a clean and orderly web design often helps your clients understand the hierarchy. Therefore, they go after what you think is the most important.

Conclusion

So far we come with the information on trends in Web Design UX 2022. We hope it has served you. In the digital world, no one can be left behind.

Are you interested in UX/UI Design? Let us help you and show you how you can implement UX/UI Design in your projects

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Mercedes Vidal I’ve worked for over 12 years at W3 Digital Agency as a software developer and functional analyst. With a career in Systems Engineering, I've always looked for solutions and embraced challenges. I'm a team player focused on fostering synergy and pursuing continuous improvement. Some of my passions: languages and other cultures, communication, learning, and sharing.
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