Tonic3 Insights

Curated case studies and blog posts to inspire and inform

Joe Edwards, CEO of Tonic3 explaining the key to confident execution

6 min read

How CIOs Turn AI Spending Into Business Impact: Adoption, Governance, and ROI

You already know AI adoption is broken. Here is what you actually do about it.

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Four stats explaining the current problems with AI adoption

6 min read

Why AI Adoption Keeps Failing — And What Actually Fixes It

Learning from the gap between AI investment and AI results. The numbers tell a story that should stop every IT leader in their tracks.

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woman in creative agency office stressed with mounting pressures for workload demand

4 min read

Drowning in Success: What’s Generating Unexpected Demand for In-house Agencies

In-house, In-Demand. Where did all this work come from? For creative and production leaders running in-house agencies, your team is facing...

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Is your org aligned about funding AI projects

2 min read

AI budgets stall when IT and business leaders optimize for different things. Here's the fix.

If you've looked at an AI budget template and still haven't moved forward, the problem probably isn't the numbers — it's that IT and the business are...

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2 min read

The 90% Cliff: What comes next for Tech Leaders after Saaspocalypse?

First quarter workplace studies are rolling in, and the data is presenting a contradiction that should keep every Director up at night.

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