Marina Uchoa

Marina Uchoa

Responsible for leading Customer Insights and CRM in Tonic3. Strategic planning and management in digital marketing projects: Web and App Development, Social Media, Performance, UX , AI, Marketing Automation, AR/VR.

Marina Uchoa

Responsible for leading Customer Insights and CRM in Tonic3. Strategic planning and management in digital marketing projects: Web and App Development, Social Media, Performance, UX , AI, Marketing Automation, AR/VR.

4 min read

IT Costs: How to combine cost-effectiveness with IT innovation strategies

In the last few years, fast technological changes have forced companies to reshape different aspects of their businesses to adapt to the new trends...

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5 min read

The Complete Guide to UX Research Methods (2021)

The UX search application has become popular lately due to its huge usefulness. A complete analysis is offered below, covering everything from its...

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11 min read

Buyer Persona: Step-by-step guide to build one

In-person buyers are an important part of any effective inbound marketing strategy. The truth is, you need to know who you are marketing to and who...

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5 min read

Augmented Reality vs. Virtual Reality: What’s the Difference?

Virtual reality (VR) and augmented reality (AR) have increased the spotlight and interest in recent times. The technology is advancing and more...

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