Sergio Gaffoglio

Sergio is responsible for overseeing the Salesforce area, including commercial, technical, and strategic objectives. With over 25 years of experience in the digital industry, he provides leadership and plans technological and marketing projects.

Elevate Performance Agentic AI Workflow Automation

Expanding Sales and Service potential with Einstein and Artificial Intelligence

In the realm of sales and customer service, artificial intelligence (AI) has emerged as a crucial...

4 minutes read

Sergio Gaffoglio

Agentic AI Workflow Automation Reduce Customer Friction

Salesforce AI: Exploring Copilot and Beyond!

Understanding the distinction between certain terms and concepts is crucial, as they can be...

8 minutes read

Sergio Gaffoglio

Personalize connections Agentic AI Workflow Automation

Transforming manufacturing: The power of the service-centric business model

In today's dynamic business landscape, the focus has shifted towards the implementation of...

4 minutes read

Sergio Gaffoglio

Salesforce Salesforce Marketing Cloud Salesforce Service Cloud Salesforce Sales Cloud

Email marketing campaigns in the pharmaceutical industry

The email as a means of communication has not only retained its relevance but, on the contrary,...

4 minutes read

Sergio Gaffoglio

Software development Personalize connections Customer engagement Workflow Automation Adopt and Integrate

Veeva and Salesforce: Differences and Similarities

Yes, we’ve implemented both Veeva and Salesforce for major Pharma clients (like Novartis). From...

9 minutes read

Sergio Gaffoglio