With 2025 looming over strategic planning teams, marketing leaders still have time to make a significant impact on their top-line revenue and brand exposure before the year ends. Prioritizing projects with measurable ROI depends on having both a clear strategy and a team that can move quickly.
Tonic3 has evaluated client work that typically arises this time of year, based on desired outcomes shared across industries. Our solutions partners have mapped out affordable, quick-turn initiatives that have generated measurable results for some of the most common end-of-year KPIs.
WHY READ THIS ARTICLE:
- You’re a marketing leader looking to spend budget before end-of-year, and need it to have a measurable impact on KPIs and OKRs.
- Your design and campaign teams are tied up on long-term projects making it impossible for them to crank out quick, but thoughtful, campaigns.
- As a campaign owner, you are inspired from attending Dreamforce and want to map out a few quick wins to use AI in your B2B marketing operations.
- You need to make a big impact because you are a revenue-focused leader facing a valuable product launch.
1. Connect with High-Value Customers for Generating Additional Revenue
To boost revenue before the year ends, focus on engaging your most valuable customers. Personalized marketing campaigns, powered by Salesforce Marketing Cloud (link to landing page), deepen relationships and encourage additional purchases. How does it work? Unifying data from across the organization creates new opportunities to connect. For example, Tonic3’s work on designing a classification model for a proof of concept (POC) demonstrates how leveraging AI can identify and target high-value customer segments effectively.
Next Steps to Consider:
- UX Oriented: Conduct a UX and persona assessment to ensure go-to-market campaigns are engaging and driving the right buyer behavior.
- Salesforce Oriented: Quickly spin up new omnichannel marketing campaigns to reach customers across multiple platforms. With new Salesforce AI and automation capabilities, seamlessly connect marketing journeys with sales, service and commerce workflows.
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Development: Create new dedicated landing pages for coupon campaigns or special seasonal offers to capture leads and drive conversions.
In case you missed it, Dreamforce 2024 topics centered around AI. Read the highlights our team summarized here.
2. Create a Bold Impact with Quick-Turn Customer Loyalty Experiences
Building brand awareness and customer loyalty during the holiday season can have a lasting impact. Quick-turn projects like virtual events or loyalty programs can create memorable experiences. Tonic3’s collaboration with Disney to develop a virtual event platform for the Disney Upfront event is a prime example. This project involved creating a customized platform that connected with over 15,000 guests across seven countries, showcasing the power of virtual engagement.
Next Steps to Consider:
- Immersive Platform: Spin up a webVR immersive webinar for lead capturing or a seasonal Christmas or New Year retail theme.
- Digital storytelling: Create animated videos or testimonial videos to enhance customer engagement.
- HR Talent Engagement: Design and implement brag badges to reward and recognize loyal customers.
3. Wow Journalists at CES, Industry Tradeshows and win Awards
Highlighting your latest innovations at major tradeshows can generate significant buzz. Whether it’s showcasing prototypes or creating immersive VR experiences, these efforts can leave a lasting impression. For instance, long-time client Citi Mortgage enhanced customer experience through innovative solutions could be a quick win to demonstrate at such events. Additionally, spinning up a VR learning or branding experience in just two months can captivate audiences and set your brand apart.
In fact, Fini BR recently won an industry brand award for pioneering a new cross-category effort. Further proof POCs and powerful experiences can earn your brand well-deserved recognition.
Next Steps to Consider:
- UX Oriented: Prototype new products to showcase at tradeshows.
- Salesforce Oriented: Provide training on Marketing, Sales, and Field Services Cloud to ensure your team is ready to impress.
- Development: Develop a microservices architecture to support scalable and flexible solutions.
- Social Media / Paid Media: Implement a strategy for social media and paid media campaigns to amplify your presence at tradeshows.
Bonus idea: Check out what happens when you combine AI and POC work. Practice Lead Preston McCauley has outlined some thought provoking possibilities in a recent Linkedin post.
Maximize Year-End Impact: There’s still time to be strategic
When marketing leaders under pressure to perform focus on results-driven projects they can strategically work to hit those end-of-year targets. For campaign teams in retail, manufacturing, and hospitality there's still time to build the brand and generate new sales.
How Tonic3 Can Elevate Your Team’s Delivery
At Tonic3, we believe in the power of collaboration. Our expert team offers strategic guidance, helping you to integrate AI tools into your marketing operations seamlessly. We provide affordable, flexible solutions tailored to your specific needs, ensuring your team can deliver outstanding results without being bogged down by tedious processes.
Tonic3 is here to guide you every step of the way, ensuring your marketing campaigns are not only effective but also innovative and impactful.