In a pandemic characterized by extreme uncertainty, immersive technology is becoming a popular route for increasing customer engagement and remaining competitive. In “The Current Normal” augmented and virtual reality allow customers to engage in immersive experiences, reimagining the ‘‘try before you buy’’ concept at home

VR is a business game-changer that can help you optimize your company's UX. Access here and download our free infographic to learn more.

It’s also not restricted to shopping as Enterprises have been exploring VR-based training as an effective tool to increase employee retention and motivation, increase training ROI, reduce the cost of ownership associated with training, and more importantly understanding the strategy is key!

With the capacity to transport consumers anywhere, real or imagined, virtual reality has not only the power to shake up the traditional marketing framework of telling a story to convey a product but also letting the customer experience it for themselves.

Administering AR and VR properly also improves marketing insights into how products are received by consumers, giving you valuable data for product improvements and future innovations, in relation to what your customers need or desire.

If you are looking for alternatives to develop disruptive products such as apps or even games or to create AR/VR brand experiences to boost your business in these unpreceded times, let us share with you how and why Unity is the most suitable platform to bring your idea to life using cost and valuable time effectively and efficiently.

Pretty casual worker at her new job using oculus rift for her onboarding process developmed with Unity in virtual reality (1)

What is Unity?

Unity is a cross-platform that provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. In fact, today Unity works with over +25 platforms.

Although it was originally marketed as a “Game Development Software”, in 2018, Unity expanded its 3D developer tool kit to a number of new industries, including architecture, machine learning, film, automotive, and so many more.

Only over the last 12 months, apps developed by Unity creators were downloaded more than three billion times per month, on more than two billion unique devices.

Top Reasons Why Unity Has Become A Significant Alternative For AR/VR Development

There are several reasons why today companies like Uber, Disney, Coca-Cola, and AT&T are developing new innovative technologies and applications working with Unity. Besides being a robust platform to develop disruptive products, today Unity enables the possibility to adapt as a society to new ways of interacting with our environment and with others in several convenient ways despite the social distance.

Here are some of the top advantages of using Unity Development for businesses:

Time and Money Savvy

Unity is far more cost-effective than every other platform used to develop products in VR/AR resulting in rapid product departure. The highly advanced graphics library gives programmers the option to choose what is needed and what is dispensable to create components from scratch. There are also no royalties charged on any earnings from application ideas within Unity.

Unity has the big advantage of being much easier for developers to use. Choosing a development platform that’s easier will save your company time and money since the development team will be able to achieve more in less time with fewer hold-ups and glitches along the way.

Agile

When choosing to develop with Unity, one of the biggest advantages is that of Agile methodologies, as it follows this powerful iterative approach for product creation. Implementing this kind of framework facilitates quick prototyping and continuous releases.

Cross-Platform

Unity is highly preferred for its extended support on many platforms: it supports over 98% of the core devices in the industry, from desktop to mobile, augmented virtual reality, and beyond. How? Once programmers create code in Unity, it can be recycled on desktop applications, mobile devices, VR apps, TV platforms as well as the web.

Since native apps are very costly and timely-consuming to create, Unity is a top choice if you want to invest in one script that can be used across multiple platforms.

High-Quality Audio and Visual Experience

Unity sets consistently high standards for its audio and visual effects, which is excellent news for creating immersive experiences. No matter the device, visuals adapt to any screen without distortion or sacrifice to the image quality.

Analytics

Unity Analytics is a simple but powerful data platform that provides valuable insights on your app or game. It allows you to track specific custom events, so you can see how users/players are interacting with your immersive product.

You can use these analytics to identify usage patterns by analyzing a player/user segment that triggers a specific event or where they are dropping off, in order to make tweaks and improve the overall service for users.

Their detailed and accurate insights are the key to offering a premium experience for users and making the most of your investment.

AR/VR Prototype developed by Tonic3 

Projects You Can Develop With Unity

If you are interested in using Unity for creating games, Unity 3D is considered one of the best gaming solutions in the business and it’s been used to create games like Pokemon Go, Hearthstone, Rimworld, Cuphead, and plenty more. The cross-platform capabilities help developers create a variety of games that are usable across different devices.

These are the type of games you can build with Unity development:

Instant Games

Project Tiny, is one of Unity’s key projects that creates games that are light, responsive, fast, and reliable across different platforms.

Augmented/Virtual Reality Games

Increasing in popularity over recent years, AR/VR programs are easily created with Unity 3D. Using real-time tools, Unity 3D can construct limitless creative possibilities within its own platform.

Mobile Games

This is probably the most popular implementation of Unity 3D. The platform is excellent for building optimized device ready content complete with monetization opportunities.

PC and Console Games

Developer-friendly tools and exceptional visuals allow you to make efficient changes as well as achieve optimum performance for your games.

Young american guy that looks like a gamer playing a 3d virtual reality game developed with Unity in his computer

Unity Is Not Just For Games

While Unity is a popular option for companies looking to create games, its uses are endless.

More and more developers are finding Unity’s use to create business and other non-game apps valuable. Mainly because of its multi-platform support and being the platform of choice to develop immersive experiences such as AR and VR, today Unity is considered the gold standard for the development of world-class products.

In fact, at Tonic3 we are currently developing an Augmented Reality platform for Old Town Lewisville, TX where various audiences can visualize and engage with locations and experiences within the historic downtown core in a new and innovative way.

The platform will allow the City of Lewisville to showcase upcoming real estate developments, public art, and even host a series of virtual events and digital experiences that audiences can engage with while at home or while they are within the locale.

Techniques and skills used to bring this concept to life:

  • Unity Prototyping
  • UI Design
  • Augmented Reality
  • Adobe XD
  • AR Foundation
  • VR Prototyping
  • UX Research

Augmented Reality platform for Old Town Lewisville Texas developed in Unity

Prototype of the AR platform currently in develop by Tonic3 in Unity for Old Town Lewisville, TX

How to satisfy the needs of your business (and your clients) with Unity development right away?

AR/VR is an innovative way to increase engagement and effectiveness for products, client engagement, training, and brand awareness. Together our team has years of experience in creating virtual & augmented reality prototypes to help businesses understand how their consumer products could evolve.

With Delivery Centers in Dallas and Buenos Aires, Tonic3 is a One-Stop Solution agency that can put together a Dedicated Design & Development Team to take your idea and turn it into a product with our methods and approaches for immersive design.

If you'd like to analyze together with experts if Unity is the suitable AR/VR solution for your business, access here and book a free consultation with one of our executives. 

VR is a business game-changer that can help you optimize your company's UX. Access here and download our free infographic to learn more.

Grey and orange banner to download free infographic on how VR can optimize user experience

Tonic3 Tonic3 is a multi-national digital agency providing UX, VR/AR, and Software Development services with delivery centers in Dallas, TX and Buenos Aires, Argentina. Clients include Citi, McDonald's, Disney, Accenture, BMW, Danone, Banamex, Johnson & Johnson, and Sofitel.
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