What is customer experience (CX)?

Companies innovate, but are they focusing on the really key aspects of a great customer...

The Complete Guide to UX Research Methods (2021)

The UX search application has become popular lately due to its huge usefulness. A complete...

What are the Gestalt principles?

Gestalt principles are principles / laws of human perception that describe how people group...

What is Design Thinking and why it works?

Design thinking is an iterative, non-linear process that teams use to understand users, question...

Buyer Persona: Step-by-step guide to build one

In-person buyers are an important part of any effective inbound marketing strategy. The truth...