A little over a year ago, we conducted a comparison between two market leaders in this article: "What is the difference between Veeva and Salesforce." Time has passed, and nothing remains constant for long in the world of business and technology.
In August of this year, Veeva Systems announced the imminent launch of Vault CRM, the next generation of customer relationship management (CRM) systems designed for the healthcare sector. While they already have an initial client for the platform (a biotechnology company specializing in oncology set to commence operations in the fourth quarter of 2013), the company has revealed its plans for the general release of Vault CRM in April of the coming year.
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Both are customer relationship management platforms (CRM) that offer solutions for various sectors and industries. Their standout feature is their cloud-based nature, enabling businesses to manage their contacts, opportunities, campaigns, reports, and analyses.
For its part, Salesforce is a flexible platform that caters to the needs of any type of business. It provides extensive customization, allowing the creation of tailor-made applications for different business processes, integration with other platforms and services, and access to a broad ecosystem of partners and developers.
Due to its features, Salesforce has a greater presence in sectors such as finance, retail, digital marketing, and professional services, where its standout products are:
Nevertheless, it continues to provide a healthcare solution with Health Cloud, a platform offering solutions for various sectors, including:
Additionally, it features other powerful tools such as:
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Meanwhile, Veeva is a platform specialized in the life sciences sector, including the pharmaceutical, biotechnological, and medical devices industries. Veeva is built on Salesforce technology, which means they share some features and functionalities, such as.
However, Veeva offers specific functionalities tailored to the life sciences sector, such as:
It has a stronger presence in the pharma market, boasting over 900 clients in this sector, including major pharmaceutical and biotechnological companies worldwide.
This is where Veeva has recently undergone significant evolution. With the Vault CRM platform, it enhances its focus on the unique needs of the healthcare sector. The platform incorporates all the functionalities of the market leader Veeva CRM, along with new omnichannel capabilities.
Vault CRM Service Center offers innovative call center capabilities that both internal sales teams and representatives can leverage to enhance interaction. Vault CRM will be globally available in April 2024 and will be offered to all new customers.
The current Veeva CRM application, built on the Salesforce platform, will enter a stability mode after its latest functional update in December 2023. This is aimed at minimizing changes and facilitating a seamless transition to Vault CRM for existing Veeva CRM customers. During this period, Veeva CRM updates will focus on significant defect fixes, regulatory compliance, platform compatibility, and security updates. Support for Veeva CRM will continue until September 2030.
In conclusion, Veeva and Salesforce are two customer relationship management (CRM) platforms that offer solutions for different sectors and industries. They exhibit both differences and similarities. Veeva has utilized the Salesforce platform as the foundation for its applications, and both companies have had a strategic alliance for many years. However, Veeva has developed its own platform (which will compete with some of Salesforce's solutions), so their relationship will involve a blend of collaboration and competition in the future.
Both companies have their own advantages and challenges in the market for cloud-based software solutions. At Tonic3, we are Veeva certified and a Salesforce partner, meaning we can assist your company in achieving success with both leading platforms.
With a team of certified experts and a proven track record of success, we can provide the support and expertise you need to make the most of these platforms. Explore our Quick Starts for an immediate cloud deployment.
Reach out to us today and discover how Salesforce can elevate your customer relationship management.
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