What is the Salesforce Marketing Cloud?

If you’re looking to optimize your marketing strategies with the help of intelligent automation, you’re in the right place! The Salesforce Marketing Cloud can help you improve your company’s processes. 

When we think about sales processes, we immediately think of customer satisfaction. Having a good customer relationship is key to good business. Constantly analyzing these relationships takes the guesswork out of a successful marketing strategy, which is where the Salesforce Marketing Cloud comes into play.  

The Salesforce marketing cloud is a tool to help businesses automate their marketing processes while also improving customer relationships. There are several features to the service that analyze and connect data across multiple sources, devices, and channels to create a more thorough understanding of the consumer. This data can then be used to personalize and target communications, making interactions more engaging while also driving growth and making reaching new audiences easier.

Building and Managing Personalized Customer Journeys is Easy with the Salesforce Marketing Cloud

Using the Salesforce Marketing Cloud gives companies a distinctive advantage over the competition because it allows for greater efficiency and optimization of the customer experience. From creating thorough security measures to promoting highly personalized campaigns, the Marketing Cloud does it all. The service offers solutions for customer journey management, email marketing, social media, web personalization, advertising, content creation and management, data analysis, and more! 

Every imaginable customer interaction and engagement is covered, guiding customers on their 1-on-1 journeys with the brand. 

Most businesses know how important it is to key into the channels most used by their target audience and invest in these the most. But releasing content on a variety of other channels is also helpful for engaging both current customers and potential ones, allowing businesses to reach new users. Yet, the more channels there are to manage, the more difficult and time-consuming marketing becomes. That’s where a cloud marketing platform can be useful, making it easy to simultaneously manage different channels and automate processes. 

With the Salesforce Marketing Cloud, you can manage social media accounts, create website content, set up email marketing campaigns, trigger SMS messages, and more in one place. This makes launching products and pushing campaigns much simpler and allows for a comprehensive digital marketing strategy to be developed using just one platform.

Marketing Cloud Campaigns Make Communication Easier

Using the cloud to integrate marketing activities is a practice that’s gaining popularity in nearly all industries. Understanding the benefits and applications of cloud campaigns is becoming essential to running a successful business in such a competitive market. 

According to Salesforce, with the Marketing Cloud you can:

• Create meaningful engagement with customers using artificial intelligence (AI) to deliver richly personalized messages at scale.
• Connect every moment; from ad to account-based marketing, email to e-commerce, social to service, and more, you can build unified customer journeys wherever the customer goes.
• Turn insights into action, making consumer data smarter, easier to understand, and more actionable with a complete view of interactions and rich reporting across every touchpoint.

With the right tools, it’s possible to develop the best customer journeys, content, and much more. Below are some of the main features of the Salesforce Marketing Cloud platform:

• The Journey Builder — Use marketing automation to build customer journeys across email, mobile, advertising, websites, and the internet of things to deliver a seamless experience.

• Audience Builder — Go from managing data to building relationships. Create a single view of each customer and customer journey with information from any source and use it to target specific audiences and segments.

• Content Builder — Easily manage all of your content and assets in a single location using advanced search and tagging capabilities and securely share and approve content for use throughout the enterprise.

• Personalisation Builder — Powerful customization using Einstein's predictive intelligence capabilities allows companies to pair customer profiles with machine learning algorithms to automatically produce the right content for each individual.

• Analytics Builder — Track and measure the performance of campaigns and journeys. Uncover new insights about customers through rich reporting and predictive analytics.

• Marketing Cloud Connect — Sync customer data across marketing, sales, and service interactions. Trigger journeys and messages as customers engage with any department across the company to deliver one seamless experience.

Salesforce has been a pioneer in enterprise cloud computing since 1999. Today, Salesforce has more than 100,000 customers and continues to be recognized as a leader in the industry, working with businesses of all sizes in nearly every industry. 

This article is merely an overview of how the Salesforce Marketing Cloud helps companies to better communicate with customers and, consequently, achieve better results. At Tonic3, we have certified Salesforce cloud computing professionals prepared to support and guide you through the process of implementation and monitoring of campaigns. 

Interested in implementing the Salesforce Marketing Cloud at your company? Contact us to learn more about the full features of the Salesforce platform!