Boost Marketing Cloud ROI: An assessment can unlock hidden capabilities and improve your ROI
The real challenge is making sure your team is leveraging its full potential. Many organizations...
High-Impact Marketing Initiatives to Hit Year-End Targets
With 2025 looming over strategic planning teams, marketing leaders still have time to make a...
Email marketing campaigns in the pharmaceutical industry
The email as a means of communication has not only retained its relevance but, on the contrary,...
Salesforce in Pharma: A Prescription for Success
In the fast-paced world of the pharma industry, managing customer relationships, data, and sales...
Veeva and Salesforce: Differences and Similarities
A little over a year ago, we conducted a comparison between two market leaders in this article: "...